Rebrand for energy-efficiency resource collaborative of the nine San Francisco Bay Area Counties, led by the Association of Bay Area Governments (ABAG). Full rebrand of all communication channels and materials to represent current and future direction of the organization; reflecting vibrancy of SF Bay Area, natural beauty, clean energy, networks and resources. Logo, brand color palette, fonts, info-graphics, design templates, image usage, instructional guidelines. In collaboration with BluePoint Planning.